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Show Notes:
Welcome to the latest episode of Offshoot with Jeff Brown. In today’s episode, we’re chatting with Jeff about his entrepreneurial journey and the lessons he’s learned along the way.
Jeff’s story began in 2011 when he joined forces with his friend John Southard to pursue a single deal. Little did they know that their initial success would lead to multiple deals and the birth of their company, T2 Capital Management. Since then, Jeff and his team of 14 talented individuals have invested over $1.5B in various markets, property types, and investment strategies.
In the conversation, Jeff shares his insights on various topics related to entrepreneurship. He emphasizes the importance of grounding your business, expectations, and actions in reality, always hiring high-capacity and high-caliber people, and collaborating with the industry to navigate through uncertain times.
Jeff also talks about the significance of capturing scale when entering a new market, securing concurrence from debt and equity partners, aligning strong convictions with a defensible strategy, and being aligned with a “why” that goes above and beyond putting dollars on the table.
Furthermore, Jeff emphasizes that there are no shortcuts to success, and that while systems and processes can create efficiency, there’s simply no substitute for the grind. He also highlights that their business strategy is for “right now” and is subject to change.
Listen to Jeff’s entrepreneurial journey as either an aspiring entrepreneur or a seasoned veteran and you’re sure to find some nuggets of wisdom.
